The Birth of RIJAC: A Response to a Global Crisis
Jaideep's journey is one of resilience and adaptability. Motivated by disheartening reports, including UN statistics revealing the sacrifice of 220 animals annually for leather production, Jaideep decided to make a change. In India alone, 80 crore animals were being slaughtered in the name of fashion. Crunching the numbers, that's approximately 15 animals per second for the leather industry, with 20% of leather going to waste.
Did you know that producing just 1 square meter of leather emits around 110 kilograms of CO2 equivalent? That's equivalent to driving an average car for about 160 kilometers. Fueled by these facts, Jaideep was inspired to establish RIJAC in May 2021, creating a brand that not only embraced style but championed ethical responsibility.
Founders Note: Elegance Meets Responsibility Jaideep's philosophy is embedded in every facet of RIJAC. He envisions a world where elegance seamlessly intertwines with responsibility. In his own words, "In every stitch, curve, and texture of our vegan leather bags, I envision a world where elegance meets responsibility." Established a Brand: May 2021 Raised Funding: Nov 2022 (Friends & Family) Product Launch: August 2023 Milestone: Sold the First Product, RIJAC SILENT STORM SHOULDER BAG, to Keduonguzhii Solo in October 2023.
Jaideep's journey and RIJAC's evolution represent a commitment to ethical fashion, from the initial establishment of the brand to raising funds and finally launching products that embody the brand's ethos. This journey signifies not just the growth of a brand but the realization of a vision for a more responsible and stylish future.